Coins for a Cure Campaign Logo

This graphic was created for a campaign to benefit the Open Medicine Foundation (OMF). The colors used are shades of the OMF primary colors.

One of the foundation’s key concepts is the message of hope. I chose the butterfly because, to many people, this animal symbolizes hope and transformation.

In this graphic, the coins gradually transition into the shape of a butterfly through shape, shading, and opacity. I was careful to keep the pre-butterfly shapes as non-insectoid as possible because caterpillars and other worm-like shapes can arouse negative perceptions in many people.